Tubi and TikTok unveil Creatorverse incubator cohort

Tubi and TikTok have announced the 12 creators selected for the Tubi x TikTok Creatorverse Incubator. The announcement marks Tubi’s biggest investment yet in building original programming with creators, bringing stories from breakout TikTok stars to Tubi’s audience of more than 110 million monthly active users.

First announced in March, the Creatorverse Incubator gives TikTok creators the opportunity to develop original long-form series for Tubi, expanding their reach to new audiences. The selected creators are recognized across entertainment, from award shows and film festival red carpets to TikTok’s Discover List and Showbiz List. Together, they will bring 10 new series exclusively to Tubi spanning scripted and unscripted programming across the fandoms that resonate with Tubi’s viewers, including animation, horror, reality, and YA:

“The creators we’re working with have built a following, a point of view, and a body of work that people come back for,” said Kudzi Chikumbu, VP of Creator Partnerships at Tubi. “The Incubator is where we come in as their partner, giving them the creative freedom to grow what they’ve started. We’re proud to support them as they create their first TV shows, making ambitious work they may not otherwise be able to make and growing beyond the audiences and formats that had previously defined them.”

“TikTok is where creators build passionate communities around their work and connect their stories with audiences around the world,” said Dawn Yang, Global Head of Entertainment & Micro-series at TikTok. “We’re excited to see these creators bring their unique perspectives to original series on Tubi. Their communities on TikTok show just how much people connect with creator-led storytelling, and this partnership gives them another way to share their work with new audiences.”

Creators have built some of the most passionate audiences on the internet, and Tubi continues to put their fans first by investing in creator-led storytelling. Since launching Tubi for Creators in June 2025, the platform has added more than 35,000 episodes from over 700 creators. Tubi has also brought the Creatorverse platform’s digital-first creator content to Fire TV and launched the Creatorverse Hub to make it easier for fans to browse, navigate, and dive into films and series by Tubi’s creator community. The Creatorverse Incubator is the next step in the evolution of Tubi’s creator ecosystem.

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