Aristotle partners with Truthset

The partnership builds on Aristotle’s national political database of more than 235 million registered US voter records, sourced from over 4,000 election boards. Aristotle’s deterministic voter registration and postal address matches form the foundation of each audience, and Truthset’s Data-Rated Identity then expands and distributes those audiences by scoring the accuracy (AAA to B) of 1:1 matches against postal and email addresses. The resulting verified, high-quality audiences can be pushed directly to public “shelf” space on FreeWheel and Yahoo!, as well as to DSPs such as The Trade Desk, so political buyers reach the right voters with the right message.

“The market is moving toward Identity 3.0, where buyers demand consistency, transparency and actionable proof of data quality,” said Gregg Galletta, President of Truthset. “Truthset can do this across any industry. By combining Aristotle’s unmatched voter files with Truthset’s high-confidence identity ratings, we are offering political advertisers an uncompromised solution. Campaign teams can now execute across premium CTV and digital channels knowing they can connect campaign messages directly to their intended targets at scale and with superb precision.”

As political ad spend shifts toward CTV, where CPMs can reach $40 compared to low-cost programmatic inventory, accurate identity resolution matters more than ever. Conflicting identity graphs and inaccurate appends waste budget and, worse, send messages to the wrong audiences. The joint offering answers the market’s demand for consistency, transparency and control in audience targeting, giving political campaigns, advocacy groups and media buyers data-rated political attributes anchored in deterministic voter records and validated by Truthset’s multitiered identity checks. The result is maximum match efficiency without sacrificing audience accuracy.

“Aristotle has spent more than four decades developing data and technology for political campaigns,” said Andrew Tavani, EVP of Data at Aristotle. “Partnering with Truthset brings an additional layer of independent identity validation to our political audiences, giving advertisers greater transparency into the data they use across major marketplaces.”

Major broadcast and digital media organizations — including EW Scripps, Fox and EstrellaTV Live — already leverage Aristotle’s data through FreeWheel for targeted political campaigns. The integration of Truthset’s data ratings provides these platforms and their media buyers with elevated confidence and performance accountability. Truthset data-rated Aristotle political audiences are available immediately for activation across FreeWheel, Yahoo! and The Trade Desk, as well as other platforms upon request.

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