Major sales and new discoveries at Frieze London and Frieze Masters

Frieze London and Frieze Masters brought collectors, galleries and institutions from around the world to The Regent’s Park from 14 to 18 October 2026. Highlights included Michaël Borremans’s new painting, placed by David Zwirner for $1.5 million, and Jan Brueghel the Elder’s Still Life of Flowers in a Stoneware Vase, sold by Hauser & Wirth in the region of £5 million.

The fairs welcomed 95,000 visitors from 108 countries and regions, including a record number of representatives from 426 institutions across 51 countries and regions. Attendance from India and China more than doubled compared with 2025, with increases also recorded from Hong Kong, Korea, the UAE and Brazil. Attendance from the US and Canada rose significantly alongside growth from major European markets including Germany and France.

Galleries reported sales at every level across both fairs, from Focus presentations that sold out within the first few hours of opening day to seven-figure placements, alongside acquisitions by museums and foundations in Europe, Asia and the US. The 24th edition of Frieze London featured 176 galleries from 43 countries and regions, while the 14th edition of Frieze Masters welcomed 142 galleries from 33 countries and regions.

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