Relevent launches Relevent Media Services

Relevent, the privately owned commercial partner with a dedicated focus on international football, has announced the launch of Relevent Media Services, a boutique broadcast and production services company that designs and delivers broadcast and content production for sporting event organisers and media companies. With the addition of broadcast production capabilities through Relevent Media Services, Relevent now offers partners a single, integrated partner across media rights, sponsorship, events, content, and production, with each piece of the value chain reinforcing the others.

Relevent Media Services is led by Dan Miodownik and Luc-Antoine Charial, renowned industry veterans with decades of experience producing many of the world’s biggest sporting events. They join Relevent Media Services after a combined 40+ years at Host Broadcast Services (HBS), where they oversaw the production of many major international competitions, including the FIFA World Cup, the World Athletics Championships, the Rugby World Cup, the French Open at Roland-Garros, and the US Open. Their track record, combined with Relevent’s existing framework in the media and commercial rights space, gives Relevent Media Services what few production partners can offer: unmatched industry relationships, technical authority, and operational credibility.

“Our business has always been built on maximizing the value of premium football rights for our partners, and production is where much of that value is ultimately realized,” said Boris Gartner, CEO of Relevent. “By bringing broadcast production in-house, with two incredibly experienced and well-respected leaders in Dan and Luc-Antoine at the helm, we can now shape how a competition looks, feels, and reaches fans from the moment rights are sold through the final whistle. Together we’re giving rights holders and media companies a partner that can take their properties further, delivering an integrated offering across media rights, sponsorship, events, content, and production where each piece reinforces the others.”

Relevent Media Services builds on a foundation Relevent has been developing for years. Brand building, content production, and always-on content platform management, including localized editorial and dedicated LALIGA and Bundesliga studios, has long been part of Relevent’s strategic offerings to its partners. But with Relevent Media Services, Relevent adds end-to-end broadcast production, project management services, multi-platform content creation, and innovative technological integration to its capabilities, resulting in a more diversified, complete platform for existing Relevent partners and potential new clients across global football and other sports.

Dan Miodownik, President of Relevent Media Services, said: “I’m extremely proud to be joining the team at Relevent and helping new and existing clients and partners maximize their reach and fan engagement. The content landscape has never been more exciting and I look forward to bringing my experience in live production, innovation, digital services, and social media interaction to Relevent Media Services.”

Luc-Antoine Charial, CEO of Relevent Media Services, added: “I am delighted to be joining Relevent and look forward to developing its new Production arm, while supporting its clients and welcoming new partners in football and beyond. I am eager to bring my experience in business development and broadcast to Relevent Media Services.”

The launch also comes as the sports media landscape continues to shift, with streaming platforms increasingly acquiring media rights and requiring production services to bring those rights to fans. By pairing its rights and commercial expertise with in-house production, Relevent is positioned to open new doors with media companies and rights holders alike, supporting partners from the moment rights are secured through to the final broadcast.

Relevent boasts the most expansive portfolio of premium properties in global football thanks to its comprehensive internationalization strategies that have delivered transformative partnerships across media rights, sponsorship rights, events, and content development and distribution. With a reputation for building creative and bespoke partnerships that maximize the quality, excitement, and interest for fans while delivering value to all stakeholders, including clubs, media companies, brand partners, and more, the company serves as far more than a traditional media rights broker for premium football properties committed to expanding and innovating internationally. The addition of Relevent Media Services further bolsters Relevent’s status as a holistic partner to the leading properties across sport, offering a full-service platform for sporting event organizers and media companies alike.

Relevent boasts an expansive portfolio of premium sports properties and partnerships. The agency is the exclusive global marketing and sales partner representing UEFA’s club competitions for the 2027 to 2033 cycles, as well as UEFA’s exclusive commercial sales partner for its national team competitions, covering media, sponsorship, and licensing rights globally from 2028 to 2036. Relevent also has a 20-year joint venture with LALIGA for North and Central America called LALIGA North America; a 17-year partnership with Bundesliga for the Americas; and a media rights, content, and marketing partnership with the EFL across the Americas. The company’s events platform includes the Premier League Summer Series and LALIGA summer tour in the US.

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