Diverse Star Power Takes Center Stage in Super Bowl LX Commercials

As Super Bowl LX approaches, it’s undeniable that the advertising game is heating up, especially for brands willing to shell out a staggering $10 million for just 30 seconds of airtime. Despite these escalating costs, companies continue to vie for the audience’s attention, harnessing the star power of some of the biggest names in pop culture to elevate their marketing efforts.

With performances by the Seattle Seahawks, New England Patriots, and Bad Bunny gracing the halftime show, fans can also look forward to a variety of star-studded commercials this Sunday, February 8. Several brands have teased their entries in advance, offering glimpses of what audiences can expect.

Charli XCX Teams Up with Poppi

In a playful ad for the prebiotic soda brand Poppi, Charli XCX reunites with actress Rachel Sennott and director Aidan Zamiri, both of whom she previously worked with on her "360" music video and the film The Moment. Charli has shared behind-the-scenes moments on social media with a teasing caption: "Busy next weekend?"

Sabrina Carpenter Enters the Pringles Arena

Known for her catchy tunes about being single, Sabrina Carpenter is making her Super Bowl commercial debut by featuring in a quirky ad for Pringles. In a clever twist, she humorously constructs her “boyfriend” out of potato chips.

Post Malone Brings Humor to Bud Light

Post Malone returns as part of Bud Light's ensemble, which includes Shane Gillis and Peyton Manning. Their comical ad features Whitney Houston's iconic "I Will Always Love You" as the backdrop to a chaotic wedding scene gone wrong.

Backstreet Boys Play ball with T-Mobile

Still chasing their glory days, the Backstreet Boys star in a light-hearted T-Mobile ad that captures them warming up in signature pink attire, ready to amp up excitement for the game.

Benson Boone Channels Nostalgia for Instacart

In a whimsical spot directed by Spike Jonze, Benson Boone and Ben Stiller channel Eurodance nostalgia, humorously highlighting the convenience of ordering groceries online, while a playful competition emerges between them.

Adding Flavor with Addison Rae and Uber Eats

Social media sensation Addison Rae pops up in an Uber Eats commercial where she shares the screen with renowned actor Matthew McConaughey. They humorously discuss the Super Bowl as a grand event designed to promote convenience food.

DJ Khaled Promotes Wegovy

DJ Khaled lends his star power to Wegovy, celebrating the launch of the first FDA-approved obesity pill in tablet form. The ad features notable figures like John C. Reilly and Kenan Thompson, accompanied by a nostalgic soundtrack.

50 Cent Gets Playful with DoorDash

In a tongue-in-cheek commercial for DoorDash, 50 Cent cleverly references his ongoing banter with Sean Combs, showcasing a humorous take on snacks and companionable rivalry.

Lady Gaga Delivers a Touching Performance for Redfin and Rocket Mortgage

Lady Gaga's rendition of "Won't You Be My Neighbor?" strikes an emotional chord in the joint ad for Redfin and Rocket Mortgage, making one wonder about the connection between her music fans and mortgage seekers.

Andy Samberg's Parody for Hellmann’s

Transforming into a Neil Diamond lookalike, Andy Samberg delivers a humorous take on deli culture with a "Sweet Caroline" parody aimed at promoting Hellmann’s mayonnaise.

Hailee Steinfeld and KATSEYE for State Farm

Though the Buffalo Bills missed their Super Bowl chance, Hailee Steinfeld stars alongside Danny McBride and Keegan-Michael Key in a quirky State Farm ad, underscoring the importance of savvy insurance choices.

Ludacris and Chingy Debate Hot Sauce

Ludacris and Chingy bring a lively discussion on the best hot sauce for game-day snacks, ensuring fans of culinary delights have some entertainment in the midst of all the excitement.

EJAE Captivates for Liquid I.V.

Rising star EJAE, hailing from K‑Pop Demon Hunters, showcases her impressive vocal chops in a fun Liquid I.V. advertisement, taking a moment to deliver a poignant rendition of a classic song.

Beyond the celebrity appearances, several ads utilize well-known music tracks to convey their messages effectively. For example, Harry Nilsson's "Without You" serves as nostalgic background music in a Ring advertisement, adding emotional weight to the visuals.

Budweiser Gives a Nod to Tradition

Aligning with its rich heritage, Budweiser features Lynyrd Skynyrd’s "Free Bird" in a heartwarming ad that captures timeless moments of connection.

Pepsi Engages with a Taika Waititi Twist

Directing the Pepsi advertisement, Taika Waititi cleverly integrates humor, portraying polar bears and the brand's unique appeal in a lighthearted narrative that captures attention.

Fanatics Sportsbook Enters the Scene

Kendall Jenner takes center stage for Fanatics Sportsbook's inaugural Super Bowl commercial. The ad combines personal anecdotes with Harry Belafonte's music to create an engaging narrative for sports enthusiasts.

With such a varied array of ads, this year's Super Bowl illustrates how brands are leveraging both star power and storytelling to connect with audiences while confronting ever-increasing costs.